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Ecommerce Specialist

Location
Princeton, New Jersey
Posted
7 Sep 2022

Company Introduction

FSG America is the global leader in short-run sublimation team wear and apparel. Formed in early 2018, FSG America LLC was formed for the purpose of expanding sublimated teamwear and apparel manufacturing into North America. We are committed to investing in capacity and process improvements that will benefit and support our valued partners. Due to the continually growing demand of our global business and the drive to provide the most efficient, comprehensive, and cost-effective services possible, FSG America LLC manufacturing group is increasing its global presence and cementing its position as the global leader in team wear sublimation and apparel manufacturing. Through our global expansion efforts, we are now better able to provide uninterrupted deliveries and faster service that will, in turn, open additional opportunities for our customers.



Job Description

Create and implement strategies that make online transactions possible. Organize, develop, and execute website marketing plans.


Roles and Responsibilities

Write and edit product content that will be published on e-Commerce websites/portals.

Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.

Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.

Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.

Be a subject matter expert for assigned product categories.

Identify SEO best practices regarding inventory, pre-orders, and pricing policies.

Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, lookups, etc.) to stay organized.

Ability to multitask and meet deadlines while maintaining attention to detail.


Requirements

Minimum of 3+ years experience in a fast-paced, e-Commerce business.

Hands-on experience in managing and maintaining e-Commerce websites/portals.

Knowledgeable of the e-Commerce space, including marketing strategies, product development, competitive strategies, consumer research, industry trends, and usability best practices.

Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.

Familiarity with web design and a keen eye for detail.

Excellent communication and collaboration skills.

Analytical and multitasking skills.

BSc degree in Marketing or relevant field.


Skills

e-commerce

Marketing

Web Content Writing

Web Design

Marketing Strategies

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Details

  • Job Reference: 706060693-2
  • Date Posted: 7 September 2022
  • Recruiter: FSG America
  • Location: Princeton, New Jersey
  • Salary: On Application